Commercials

It is my belief that commercials need to be approved by a lot of people of different back grounds before they are put on the air. Otherwise they are likely to offend people of different ethnicity, origins, people with physical or mental disabilities. This rang true as soon as I saw the new Heineken can commercial. It really irked me that they put on this commercial that you don't need to have a color change marker that reacts to the cold, you have hands to feel how cold it is. So, what about the people that have no hands, whether they were born with a malformation, or if they were in an accident, or needed an amputation for another medical reason. Are the people that made this commercial not realizing how demeaning this commercial could be to someone. I am going on strike and not drinking anything Heineken, and suggesting my friends do the same! Maybe this should be a great commercial for Coors. You can tell their beer is cold before you get a nasty warm beer in your mouth, even if you don't have hands!

As I have been working with the elderly population this semester I have seen several men with ambulated legs, and one with an ambulated arm. So, this commercial really rang true. Yes, he still had one arm, but if that arm has some nerve damage as a lot of people with diabetes have over time, what then? After this commercial, I am really opening my eyes to a lot more suggestions from the tv. A lot of commercials really make growing old look horrible, which adds to the stigma that all of know too well, ageism. Ageism is the discrimination of the aged. Wrinkle cream you don't want to look old, or it's too embarrassing to buy Depends at the grocery store, so buy them online. All of these add to the stigma of getting older. But, I guess it sells items. However, this commercial is going to do the opposite in my eyes.

If you have not seen the commercial yet, I invite you to click on the link below and it will take you to U-tube to watch the horrible commercial.

Heineken commercial.